By Liz Leask
There are not many businesses, no matter how large or small, who will not derive a great amount of good, and boost their profits, by having an internet presence.
The first aspect of appearing online is of course for the company concerned to have a website which has been designed by a professional web designer who can advise the would be site owner of the sort of design that would be most suitable for the services or goods that he provides, the budget he envisages, how long it will take to design the site, when it is likely to appear in the internet, etc. etc.
Some people become so enthused when they reach the decision of having a website that they rush head long into it without considering the best design, the colour scheme, the content, the keywords, whether to have images, music, etc.
Another matter that must be taken into account when designing a website is if the company wishes to be seen locally, nationally or internationally, as the geographical reference is very important. To have a website designed for a particular local region can be less expensive than if the website requires to be seen on an international level, and so making the incorrect choice as regards this can cost a lot of unnecessary cost.
The tone must also bee correct for the sector that the firm belongs to.
If it is the site of a firm such as an undertaker, the general tone should be serious and gloomy, but on the other hand if it is a site designed for a holiday company, a garden center, hotels, etc., the tone should be relaxing, colourful and cheery.
The choice of colours which in a way is part of a tone must also be absolutely right for the sort of business it relates to. The web design for a formal kind of company such as an accountant, a doctor, a debt help company, a dentist, a cosmetic surgeon , etc. would suit colours such as olive green, cream, chocolate brown, navy blue, or the likes.
If the web design is for a company specializing in children’s parties, flower shops, magicians, singers, discos, etc. bright, exotic schemes like very bright orange, scarlet, purple and orange are the order of the day.
After deciding on the tone and colour scheme the correct content is crucial as content means the words, including the headings, that are displayed on the website, and when this is relevant, interesting and describes in a clear and meaningful fashion what goods or services are being provided, more visitors to the site will translate into customers and the profits of the company will become much higher.
It is incredible how many businesses appear online, but the content is so bad that it is impossible to work out exactly what they are trying to sell.
The essential words on a any site are known as keywords and a search engine optimization specialist can with his skill optimize these keywords by use of article writing, blogs, press releases, etc. so that they are placed much hire on the search engines. When someone is looking for these goods and types them into Google and so on and clicks into the keyword, he or she will be immediately be lead to that website and if the website is appealing, a sale should result.
These are some of the features that are essential to bear in mind when having a website built, but there are several other features that also matter, such as images and music.
We are a U.K. website services company staffed by native English speakers. We offer all SEO Scotland, including monthly SEO Glasgow article and content writing, blogs, press releases, directory submissions, etc. on their own. We have achieved page one positions on Google, etc. for extremely high volume keywords.