Why The Correct Web Design And SEO Are Essential

By Liz Leask

There are not many businesses, no matter how large or small, who will not derive a great amount of good, and boost their profits, by having an internet presence.

The first aspect of appearing online is of course for the company concerned to have a website which has been designed by a professional web designer who can advise the would be site owner of the sort of design that would be most suitable for the services or goods that he provides, the budget he envisages, how long it will take to design the site, when it is likely to appear in the internet, etc. etc.

Some people become so enthused when they reach the decision of having a website that they rush head long into it without considering the best design, the colour scheme, the content, the keywords, whether to have images, music, etc.

Another matter that must be taken into account when designing a website is if the company wishes to be seen locally, nationally or internationally, as the geographical reference is very important. To have a website designed for a particular local region can be less expensive than if the website requires to be seen on an international level, and so making the incorrect choice as regards this can cost a lot of unnecessary cost.

The tone must also bee correct for the sector that the firm belongs to.

If it is the site of a firm such as an undertaker, the general tone should be serious and gloomy, but on the other hand if it is a site designed for a holiday company, a garden center, hotels, etc., the tone should be relaxing, colourful and cheery.

The choice of colours which in a way is part of a tone must also be absolutely right for the sort of business it relates to. The web design for a formal kind of company such as an accountant, a doctor, a debt help company, a dentist, a cosmetic surgeon , etc. would suit colours such as olive green, cream, chocolate brown, navy blue, or the likes.

If the web design is for a company specializing in children’s parties, flower shops, magicians, singers, discos, etc. bright, exotic schemes like very bright orange, scarlet, purple and orange are the order of the day.

After deciding on the tone and colour scheme the correct content is crucial as content means the words, including the headings, that are displayed on the website, and when this is relevant, interesting and describes in a clear and meaningful fashion what goods or services are being provided, more visitors to the site will translate into customers and the profits of the company will become much higher.

It is incredible how many businesses appear online, but the content is so bad that it is impossible to work out exactly what they are trying to sell.

The essential words on a any site are known as keywords and a search engine optimization specialist can with his skill optimize these keywords by use of article writing, blogs, press releases, etc. so that they are placed much hire on the search engines. When someone is looking for these goods and types them into Google and so on and clicks into the keyword, he or she will be immediately be lead to that website and if the website is appealing, a sale should result.

These are some of the features that are essential to bear in mind when having a website built, but there are several other features that also matter, such as images and music.

We are a U.K. website services company staffed by native English speakers. We offer all SEO Scotland, including monthly SEO Glasgow article and content writing, blogs, press releases, directory submissions, etc. on their own. We have achieved page one positions on Google, etc. for extremely high volume keywords.

Does Having The Same Free Reprint Article Published on Multiple Sites Hurt Your Website Ranking?

It’s a common misconception that having multiple pieces of content published on different websites and linking back to your own site hurts website rankings.

Here’s the truth: Although it is important to have a variety of links coming from different types of sites, it does not hurt your website to have many different sites publishing the same article.

There is a lot of confusion when it comes to “duplicate content”, but the penalty only occurs when one website publishes the same content repeatedly, rather than when multiple sites publish the same content. Do you see the difference?

The one that Google objects to is having many pages on one website all bearing the same content. That is not the situation with article marketing though. When you submit articles, you can end up with multiple websites publishing the same article one time on each site, which is not something that would result in a penalty to your site.

Having your article published on multiple websites is similar to distributing a press release or some other form of content syndication, such as RSS. Content syndication is essential to how the internet works, and it is very common. When a piece of content appears on multiple sites Google will try to determine the originating source that published the content and use that source as the main reference in their search results.

Having multiple copies of the same article appearing on different websites does not adversely affect the site that is being linked to. Think about it–if that were the case, it would be very easy to destroy a competing website simply by creating a lot of content that linked back to it. That would also mean that no business would dare to submit a press release, for example.

When marketing your website it’s important to first focus on creating a quality website that offers readers value. Getting a high ranking in Google isn’t just about marketing a website–it’s about creating a site that is worthy of a top ranking. As you build up the content on your own site, it’s natural to take some of it and repurpose it as free reprint articles (rewriting the content so that the information on your own site remains unique).

As you focus on creating quality free reprint articles that are truly helpful to your readers, you get wider exposure for your website and yourself. Many times people will read your article and then click the link in your resource box to get more information at your website. This is the type of ‘warm lead’ that is very valuable for converting customers and increasing sales.

It’s also important to do keyword research and to link back to your website using a variety of keyword phrases associated with your niche and to link to different pages on your site. The combination of keyword research with article marketing is really about helping Google to understand what your website is about, rather than trying to do something underhanded.

The topic of your article along with the keywords in the title and especially the anchor text in the resource box help Google to know what your website is about, which assists Google in determining where to place your web pages in its rankings.

Article marketing is still a reliably effective means of driving targeted traffic to a website. The main things to concentrate on are: creating a website with lots of quality content, using that content to create syndicated content that offers value to readers (free reprint articles), as well as making use of a variety of keywords in your article submissions.

If you focus on the value that your website and the content that you create brings to your readers and make your marketing efforts more about enhancing the experience of your target readers, then you will naturally attract readers to your website.

Google Search Quality Rating Guidelines

 

From time to time the Spam Raters Guidelines get “leaked” from Google. Of course, there is a concern that since this can not be verified that it is actually bogus, so we always give these “the smell test” before putting much stock in them. This seems legitimate based on the content, style and tone.

The Guidelines cover the following topics:

Part 1: Rating Guidelines

1.0 Welcome to the Search Quality Rating Program!
1.1 URL Rating Overview
1.2 Important Rating Definitions and Ideas
1.3 The Purpose of Search Quality Rating
1.4 Raters Must Represent the User
1.5 Internet Safety Information
1.6 Releasing Tasks
2.0 Understanding the Query
2.1 Understanding User Intent
2.2 Task Language and Task Location
2.3 Queries with Multiple Meanings
2.4 Classification of User Intent: Action, Information, and Navigation – “Do-Know-Go”
3.0 The Language of the Landing Page
4.0 The Rating Scale
4.1 Vital
4.2 Useful
4.3 Relevant
4.4 Slightly Relevant
4.5 Off-Topic or Useless
4.6 Unratable
5.0 Rating: From User Intent to Assigning a Rating
5.1 User Intent and Page Utility
5.2 Location is Important
5.3 Language is Important (This section is for Non-English Task Languages)
5.4 Multiple Interpretations
5.5 Specificity of Queries and Landing Pages
5.6 Common Rating Problems
6.0 Flags
6.1 Spam Flag
6.2 Pornography Flag
6.3 Malicious Flag
6.4 Compatibility between Ratings and Flags

Part 2: URL Rating Tasks with User Locations

1.0 Important Definitions
1.1 What is the User Location?
1.2 Why are the Task Location and User Location important?
1.3 User Location, Task Location, and Explicit Location in the query
2.0 Location-Specific Rating Task Screenshot
3.0 The Role of User Location in Understanding Query Interpretation/User Intent
3.1 Queries with Local Intent
3.2 Rating Landing Pages when the task has a User Location
3.3 Vital Ratings for Rating Tasks with User Locations
3.4 Rating Examples

Part 3: Page Quality Rating Guidelines

1.0 Overview of Page Quality Evaluation
1.1 Introduction to Page Quality
1.2 Important Guideline Information
2.0 Landing Page Considerations
2.1 Identifying the Purpose of the Page
2.2 Identifying the Main Content, Supplementary Content, and Advertisements
2.3 Rating the Quality of the Main Content
2.4 Rating the Quantity of Helpful Main Content
2.5 Rating the Helpfulness of the Supplementary Content
2.6 Rating the Layout of the Page/Use of Space on the Page
3.0 Answering Homepage and Website Questions
3.1 Finding the Homepage of the Website
3.2 Is the Purpose of the Page Consistent with the Website?
3.3 Who is Responsible for the Content of the Website and the Content of the Page?
3.4 Does the Website Have an Appropriate Amount of Contact Information?
3.5 What Kind of Reputation Does the Website Have?
3.6 Is the Homepage of the Website Updated/Maintained?
4.0 Assigning an Overall Page Quality Rating
4.1 Highest Quality Pages
4.2 High Quality Pages
4.3 Medium Quality Pages
4.4 Low Quality Pages
4.5 Lowest Quality Pages
5.0 Additional Page Quality Rating Guidance
5.1 Assigning a Page Quality Rating to Pages with no Main Content/Error Messages
5.2 Balancing Page Level and Website Level Questions to Assign an Overall Page Quality Rating
5.3 How to Check for Copied Content
6.0 Page Quality Rating and URL Rating
7.0 Page Quality Rating FAQs

Part 4: Rating Examples

1.0 Named Entity Queries
2.0 Action Queries
3.0 Information Queries
4.0 Queries that Ask for a List
5.0 Rating Examples for Task Locations other than English (US)

Part 5: Webspam Guidelines

1.0 What is Webspam ?
1.1 The Relationship between Ratings and Spam
1.2 Why do Spammers Create Spam Pages?
1.3 When to Check for Spam
2.0 Browser Requirement
3.0 Looking for Technical Signals
3.1 Hidden Text and Hidden Links
3.2 Keyword Stuffing
3.3 Sneaky Redirects
3.4 Cloaking
4.0 Helpful Webpages vs. Spam Webpages
4.1 Pages with Copied Content and PPC Ads
4.2 Fake Search Pages with PPC Ads
4.3 Fake Blogs with PPC Ads
4.4 Fake Message Boards with PPC Ads
4.5 Copied Content that is NOT Spam
5.0 Commercial Intent
5.1 Thin Affiliates
5.2 Pure PPC Pages
5.3 Parked (Expired) Domains
5.4 Pages with Unhelpful Content and PPC Ads
6.0 Phishing Websites
7.0 Spam and the Resolving Stage
8.0 Conclusion

Part 6: Using EWOQ

DOWNLOAD FIFE

google-guidelines (PDF)

 

Email Marketing Service Reviews

When you have a business it is so important to market your business in order to better reach people and maintain customer loyalty. There are so many ways to market your business such as social networking, e-mail marketing, online advertisements, blog posts, direct mail marketing, and so may other forms of marketing. E-mail marketing can prove to be an effective form of marketing because it gives you an opportunity to connect with your customers during routine activities such as checking e-mails; people do tend to check their e-mail messages daily so it is likely that your customers will see your messages. E-mail marketing can be somewhat tricky so it is advisable that you work with an e-mail marketing service and read plenty of email marketing services reviews.

Here are some things you should look for in an e-mail marketing service.

1. Look for a service that does personalized e-mails.

When choosing an e-mail marketing service you should look for a company that provides personalized e-mail messages to clients which includes the name and possibly the account number of each individual customer. For instance, instead of sending a generic e-mail to each of the customers saying, “hello customer” instead, it would read “hello [customer’s name].” People don’t like generic messages; customers prefer to be referred to by name.

2. Work with a service that does spam filter prevention.

If you want to do e-mail marketing effectively you need to work with a company that does spam filter reduction. If messages sent to customers are sent straight to the spam filter then your customers will not be able to see the messages. E-mail service providers tend to routinely delete e-mails in the spam filter; in addition, people may empty their spam filter without checking the e-mails that ended up in the spam folder. One of many ways to prevent messages to your customers from going into the spam filter is to instruct your customers to add your company e-mail address to the safe senders list or to contacts.

3. Make sure that the e-mail marketing service provides links to your business’ social networking sites, a legal notice, and a link to unsubscribe.

It is crucial that the company that you choose for your e-mail marketing needs provides links to the social networks of your business such as Facebook or Twitter in e-mails to clients. Also the messages need to contain some type of legal disclaimer notice as well as a link to unsubscribe from the mailing list.

4. Read articles and blog posts relating to email marketing services reviews.

One of the best ways to find a company to handle your email marketing needs is to read blog posts, articles or forum posts relating to email marketing services reviews.

Aspects Concerning Web Design And Search Engine Optimization

A large percentage of businesses in this modern era have a website in which they aim to promote the goods and services that the firm offers.

This applies to all sorts of companies, from the one man band working from his or her own home right up to major national and international companies.

Many people, especially when it is their very first website, are so keen to see their brand advertised online, that they jump into their choice of website without first of all thinking deeply about the most appropriate design for their type of business.

A website is exactly like the window of a high street shop, and it is very important to reflect the business in the most suitable light, and this is relevant to all whether the website is merely being used to back up a company that already has business premises or if it sells purely online.

It is not only the design and layout of a website that matters because the content is also very important, and by content we mean whatever is written or portread on the site. The website must also be SEO friendly, and an element of this, is that some of the words on the website are those that explain the main objects that the website owner is providing and selling, and this appertains particularly to the home page.

Some examples of this, as regards search engine optimization,if this is the website of a kitchen company, content of the site would have to have such words as “Kitchens”, “exclusive designer kitchen” ” marble and granite work tops”, etc. etc.

The website content of a wedding car hire company should contain such words as “Luxury wedding car hire”, “chauffeur driven wedding car specialists”, ” car hire for the bride and groom”, etc. etc.

When we are talking about a dog walking company the terms should be “Dog walking”, “Leave your dog with us while you work”, etc. etc.

The colour of the website also matters, and for more serious kinds of businesses, such as solicitors, accountants, funeral directors, etc. etc. the colour scheme should be rather subdued and such colours as dark blue and white usually suit these sorts of websites.

For websites of children’s entertainers, bouncy castle hire, fancy dress suppliers and so on, gaudy colours like bright orange, bright red and bright green make the site lively and interesting. These colours are lively and bright and the content of these websites for SEO purposes should reflect this and should include such phrases as “Have a great birthday party with our bouncy castles”, “Look like a little princess with our fancy dresses”, etc.

The importance of the content of any website cannot be stressed enough and neither can good search engine optimization to place the brand in high positions on the internet.

These are proberly the most important aspects in choosing the best site to place your brand in front of the eyes of the buying population but not the only ones, as thought must also be given to the illustration of the pages by means of photograpgs, etc. and of cource there are such matters as considering if adding music to your site would make it more appealing to your visitors, but we can elaborate more about this at a later time.