The Value of Search Engine Optimization

Our own clients and increasing numbers of new enquiries have suggested that increased sales and improved profits are the number one focus to survive and grow. All business owners have indicated that their future growth includes internet exposure and transactions as a critical success factor. In response we have tailored a key offering for Website Search Engine Optimization (SEO).

Can increased web traffic help your business? How much is the top spot on Google actually worth? According to data from the 1300seonow network, it’s worth a ton – double the traffic of the #2 spot, to be precise. What would increased enquiries for your business mean to you? Are you able to work on leads to convert them into sales?

In order to find out the value of SEO, we looked at a sample of traffic coming into our network from Google and broke it down by Google results placement. The top spot drove 34.35% of all traffic in the sample, almost as much as the numbers 2 through 5 slots combined, and more than the numbers 5 through 20 (the end of page 2) put together.

Obviously, everyone knows that the #1 spot on Google is where you want to be, It’s just kind of shocking to look at the numbers and see just how important it is, and how much of a jump there is from 2 to 1.

The biggest jump, percentage-wise, is from the top of page 2 to the bottom of page 1. Going from the 11th spot to 10th sees a 143% jump in traffic. However, the base number is very low – that 143% jump is from 1.11% of all Google traffic to 2.71%. As you go up the top page, the raw jumps get bigger and bigger, culminating in that desired top position.

Google Result Traffic Percentage
1 2,834,806 34.55%
2 1,399,502 16.96%
3 942,706 11.42%
4 638,106 7.73%
5 510,721 6.19%
6 415,887 5.05%
7 331,500 4.02%
8 286,118 3.47%
9 235,197 2.85%
10 223,320 2.71%
11 91,978 1.11%
12 69,778 0.85%
13 57,952 0.70%
14 46,822 0.57%
15 39,635 0.48%
16 32,168 0.39%
17 26,933 0.33%
18 23,131 0.28%
19 22,027 0.27%
20 23,953 0.29%

Numbers are based on a sample of 8,253,240 impressions across the 1300seonow network in Oct, 2010.

As you can see by the table above there is a massive traffic difference between positions from Google.

We can help you increase your rankings by optimizing your site. If you have any questions or would like more information on how search engine optimizing can help your business, please contact us.