Explains how to make Google+ part of your Web Presence and SEO is a good idea. There’s an increasing demand to quantify the value of social media. Gives a guide to mapping a social media strategy with meaningful key performance indicators (KPIs) that align with business objectives for tangible measurement: Following the Social Media Strategy Funnel;Mapping a Social Media Strategic Plan – Select Scope (i.e., department, business function), Gather Scope’s Business Goals, Define Social Media Mission/Purpose, Define Social Media Goals, Define 1-2 KPIs for Each Goal, Choose Tactics for Each Goal, Define Metrics for Each Tactic; Final Mapped Social Media Strategic Plan. Concludes that, only 20 percent of marketers are planning social media goals before tactics, so this is a huge opportunity for you to jump forward! This is also the first stage of being able to measure ROI.